As progress in gender equity stalls, the message of International Women’s Day is even more urgent. Here’s why supporting women’s advancement is a strategic decision that strengthens businesses.
I have spent my career watching companies make bold declarations about gender equality, only to see those promises fade when tested. Women are often spotlighted in recruitment campaigns but left behind in promotions, appointments, and development opportunities. Policies designed to level the playing field disappear without explanation, replaced with vague references to “merit,” “culture fit,” and the elusive “gravitas.”
