Amber Venz Box’s LTK platform helps some 350,000 creators sell to their followers. Here, she talks TikTok ban, AI-generated content, and what’s next for social commerce.
Hours before a federal law was set to take effect in January mandating that Chinese tech giant ByteDance sell TikTok’s U.S. operations, the social media app shut down. Though service was restored the next day, thousands of TikTok content creators were faced with the prospect of their source of income disappearing in an instant.
