Real life is not a use case

Most products are designed for ideal conditions, but those conditions rarely exist.

Walk into any furniture showroom and you will see the same thing: sofas and chairs arranged to photograph beautifully, low and deep and cushioned into something approaching a cloud. They look considered, and for the 30 seconds you spend sitting in one while a salesperson hovers nearby, they often seem comfortable. What you are not doing in that moment is what you will actually do with the piece every day: getting up from it when your back is stiff in the morning, sitting down while carrying something, or rising from it repeatedly across the course of a day.


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