Online fandoms are creating a stan-to-staff pipeline that’s ushering in a new era of fan connection.
Katelyn Ide was thirteen when she first logged onto Twitter from a small town in Connecticut and discovered Justin Bieber’s fervent online fandom. Like most fans, she wasn’t content to just hang back and idolize from a distance, but to actively participate any way she could. She ran multiple fan accounts, mastering engagement back when Twitter allowed only 140 characters. Her “finish the lyric” tweets and song prompts circulated widely enough that she accumulated nearly 20,000 followers. “It became my whole personality,” she told me.
