The fight for attention is shifting from clicks to citations, and that could reward better journalism—if bots can find it.
Lakes of digital ink have been spilled on the topic of AI killing traffic to media sites. I’ve certainly poured my share. The basic fear: If your business depends on attracting as many eyeballs as possible to content on a website, AI will detour that gaze and point it toward its own summary of that content, resulting in far fewer people looking your way.
