Tech companies have made ads part of nearly every large free web service, video channel, and social media platform. But the latest AI models could take this practice to a new level of risk for consumers.
Hundreds of millions of people consult artificial intelligence chatbots on a daily basis for everything from product recommendations to romance, making them a tempting audience to target with potentially below-the-radar advertising. Indeed, our research suggests AI chatbots could easily be used for covert advertising to manipulate their human users.
