Pip Edwards is back in the fashion game.
The Sydney-based fashion designer and creative director, 45, who co-founded sportswear brand P.E Nation and recently revealed she was venturing into the women’s health space, is now working with fashion brand L’Idee Woman ahead of Australian Fashion Week.
According to Ragtrader, Edwards is working with the brand as creative director of the show presentation, with Fashion Week held May 11–15 in Sydney.
Watch the videos above.
As Ragtrader reports, Edwards left her role at Ksubi earlier this year where she was creative director.
“L’Idée Woman is a brand I’ve long admired and consistently worn, both personally and professionally,” Edwards said, per the outlet.
She added in an Instagram story: “Very excited to be working on the L’Idée Woman Australian Fashion Week show as it’s going to be a mega brand moment x.”
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“And what a team we have working on the show with me <3,” she added in another story.
Edwards also shared images from fittings which appeared to be near Sydney’s iconic Bondi Beach.
The brand specialise in dresses and gowns, with dresses typically costing upwards of $400.
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It comes after Edwards spoke to nine.com.au about going into the women’s health space and being an advocate for women’s reproductive health after going into perimenopause at 39.
Perimenopause happens just before menopause. Often women suffer menopause-like symptoms including hot flashes, hormone levels and fertility levels start declining, and periods become irregular.
It’s said it typically takes place around 47, but it can also happen in your thirties.
Edwards wants to help others by telling her story and encouraging women to have conversations about their reproductive health.
She is now a shareholder in Aussie brand Biolae, which specialises in perimenopause health and care.
“Peri [perimenopause] was very short. It was like, straight into menopause pretty much,” she told nine.com.au.
“I wasn’t really aware of the impact of peri or menopause.”
Edwards is a doting mother-of-one, to son Justice Maximus Single, 20, who she shares with her ex, Ksubi’s Dan Single.
She candidly said she was “too late to freeze her eggs” in case she decided to have more children.
“I got robbed of a choice of fertility. I was too late to freeze my eggs. This is why this conversation is really important,” she added.
“It was a grieving process for me, that I felt like I was robbed of some choices because of lack of information.”
She also added about her career that she’s in a space of “alignment”.
“It’s where I’m at now. It’s really aligning with things that are true to how I live life, what really makes most to me, where the impact is, how I can pass on a lot of my experience.
“That’s what motivates me. Alignment’s so important. It feels good and it feels right and it’s natural and it’s authentic.”
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